Online magazine dissected distribution of ability

「Business Startup Guide for creators"Third time is, as one of the pre-independence ready, featuring a" market research ".

"Knowledge his acquaintance, hundred races not 殆." (To know the enemy, Hyakusen Ayaukara Zu if known intellectual yourselves by Sun Tzu)
The business is required information.
Market research, arena that you are trying to working independently (hereinafter, referred to as the "market") gives you the basic information about.
Information obtained by the market research will help to measure the feasibility and potential of your business.
そこで今回は、あなたが独立して事業をはじめる前に実施しておくべき、予備的な市場調査についてのガイダンスを提供します。今回の内容も、すでに独立している方や企業内で活躍している方にとっても基礎的ながら非常に重要な内容となっています。

This time, the contents ofThe last timeBecause such as SWOT analysis and have been deeply involved, in advanceThe last timeGet the contents of a look has become more easy to understand.

The purpose of market research

Market research will help to clarify the following things.
Both, has become a thing that must be considered in advance if start a business.

• Someone your customer (candidate) is
• Who are your competitors
• Where, how, it should be trading
• Market and its market size that you can be active
• Price policy
• Optimal promotional methods and marketing methods
• I think bai income

How to proceed with market research

Specific examples Here are some.

• Let's participate in "one day introductory course" seminars and programs related to market research. It may also wish to try to read this one book.
• 自分の作品をどのように売り出すことができそうか考えてみましょう。それを、顧客になりそうな人（潜在顧客）に話してみましょう。
• If're put into a transaction is also the field of view of the retailers and galleries, actively talking to buyers, let's sincerely listen to their opinions.,ja
  Even if critical opinion, it is important to make a note of every comment. It's a manifestation that companies are interested in your work, it is where the good also of market research it is possible to know it.,ja
• When presenting the work, let's strive to present the actual prototype or sample. If Rarere obtained positive response from more than one person, you'll be able to have the confidence to start a full-fledged business.,ja
• To watch the activities of other designers and competitors, it would be good to take a look of what they are doing how. In Skillots (Sukirottsu), you should see a lot of things come into view through the profile and performance of other creators.,ja
  また、ファッションやライフスタイルの最新動向（トレンド）をよーく掴んでおきましょう。
  ギフトショーやデザイン展なども定期的に訪れて、予想されるトレンドの変化に注意しましょう。
• ネットワークづくりに励みましょう。「○○協会」や「○○商工会議所」のようなフォーマルな団体に顔を出すのもよいですし、もっと気軽なグループやコミュニティに個人的に参加するのもよいでしょう。どちらも大切です。SNSなどをネットワーク作りに利用するのもいいでしょう。
• Or product is actually observed how are prepared, let's investigate whether you are how the promotion companies. This should help to specifically inflating your ideas.

Information source of market information

What will be your source of information and exemplified below.
なかには実地調査が必要なものもありますし、インターネットなど机上調査で済むものもあります。
自分のビジネスアイデアに最も相応しいものを選べばよいでしょう。とにかく情報収集をはじめることです！

• Designers who have launched a business in the field that is similar to his own
• Industry associations and companies Directory, occupation someone else name book, such as the phone book
• Such as professional associations and associations that provide a variety of advice and create a network of field
• Chamber of Commerce and Industry of the country, small and medium-sized enterprises support center, JETRO, etc.
• Central Library of the local library and urban areas
• Newspapers and trade magazines
• Various marketing reports of
• the internet
• Whether it is sold anywhere in - competition? Price range? The brand name is? Marketing strategy?
• Industry exhibition, trade show
• Shop, gallery, etc. - what kind of things are selling?
• Universities and vocational schools, etc. - is an organization that brought up the future of the creators

Surveyed 1: your potential customers

Please make us a list of customers.
If or sell products already in, if you have or provide a service, data of such existing customers also get added to the list.

• Who likely to be your customer.
  (Example) advertising agency? Maker? Wholesalers? Retailer? End-user (such as an individual or office)?
• Will they where are.
  (For example) in the same area? In the same region? In the country? Or abroad?
• Where in any way, whether it is possible to find them.
  (Example)Skillots, Trade journals, trade show, company Directory, through an agent
• どのように彼らとの接点を確保するのか。
  (Example)Skillots？個人的に直接？代理人を通じて？トレードショーで？店舗で？ギャラリーで？
• 彼らのニーズは何か。
• 彼らの購買パターンはどうか。
• 彼らはどこでどのようにして取引しているのか。

(Example)Skillots？トレードショーで？買付に出かける？

• 彼らは現有の商品・サービスをどこでどのようにして仕入れているのか。
• 彼らは新サービスや新商品のことをどのようにして調べているのか。
• They What is the criteria for selecting the products and services?

(Example) primarily price-sensitive? Mainly quality-oriented?

About the competition: survey 2

The presence of competition must always be aware.
To start withSkillotsIn Let's examine the activities of other creators.

• Who are your competitors.
• Do they have any degree of reputation.
• Their sale is something.
• Their sales floor office somewhere.
• They are how they sale the products and services.
• Shalt make a file about their - their advertising, direct mail, let's collect the PR necessities.
• Are they positioned how themselves - their philosophy and philosophy?
• Are they How to business operations - or to you and compete directly.
• Who are their customers.
• Something their business goals - strategy they seem to be long-term aim, business philosophy, goals for, such as, let's estimation, even rough.
• Their market is how much.
• Do you why it can be said that their products and services are better than they.
• What are their strengths (is the "S" did last time, "SWOT analysis").
• What are their weaknesses (which is "W" did last time, "SWOT analysis").
• What is their opportunity (is "O" did last time, "SWOT analysis").
• Their threat is something (a "T" did last time, "SWOT analysis").

Initially, it also has low accuracy, let's together with the research and planning and assumptions about the following.
経営者としての視点をもつトレーニングにもなり、顧客への提案力もアップします。

• あなたはどのようにして自分の作品を販売するのか。
• あなたの販売活動に掛かるコストはどのくらいか。
• あなたの見込売上高はどのくらいか。
• You and how to win a new deal.
• Of the one week you, or within one month, or to ensure the extent of time for sales and marketing activities.
• Of how much is your time, or reserved for follow-up after the sale.
• Do you see how the future of the market chosen by yourself - what is growing, what is shrinking.

After completing the market research

以上の内容について市場調査を終えたあなたは、自分が活躍しようとしている市場について、実に多くのことを知ることができるはずです。
さあ、あなたの市場はどのような市場なのか、ぜひ書きとめておいてください － 市場はどこにあるのか。どのようにして接点をつくるのか。あなたの商品・サービスのメリットは何か。独自のセールスポイントは何か。なぜあなたから作品やサービスを買うのか。競争相手からではないのはなぜか。頭で考えただけでは忘れるしブレますので、本当に自分で書いておくとよいです。
そうしたら、どのようなプロモーション方法がもっとも効果的かについても考えてみましょう。その活動にはどのくらいのコストが掛かるのかについても考えてみることも大切です。

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